leave money on the table

On the Entreprenora Boardroom, a small group of founders come together twice a month and grapple with the many big and small issues we all face as founders and leaders. And one of the themes that comes up again and again is around owning our worth, and not literally or figuratively selling ourselves short.

I know the past 12 months have been a sucker punch to us all. Many of us have had to pivot like crazy and are spinning endless plates under increased personal, emotional, and practical pressure. In many ways, it has been relentless.

BUT, I also know that the way we treat ourselves and our businesses communicates something powerful to the world about how it can treat us back. While customers and growth are important, we also need to remind ourselves that it’s okay to leave money on the table if those customers or that growth devalues who we are and what we have to offer. 

It’s not black or white, of course, but some money is simply not worth bringing into our businesses, and some of our assets are simply not for sale. We can say no to investors who think they “own” us (yes, there investors who use those words). We can respectfully push back against customers who demand and demand but never appreciate when we provide and provide (80% of the “trouble” usually accounts for only 20% of the revenue). Or we can tactfully “fire” clients whose values simply don’t align with ours. 

When we say no to things, when we create boundaries around what we will and won’t accept, when we create spaces in our businesses, it is often painful. But nature abhors a void, and by leaving some things behind, we make room for better things ahead. 

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About Me
Rupal Patel logo
The daughter of Indian immigrants, Rupal is a born-and-bred New Yorker now living near London. Her high-octane career as a CIA officer turned serial entrepreneur has taken her from military briefing rooms in jungles and war zones to corporate boardrooms and international stages.

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